Grofers Case Study

You can analyze Grofers Case Study with simplest form. Read storyListen Audio Podcast or View Top Youtube Video. BigBasket Alternative for Grocery Delivery.

TOC of Grofers Case Study

  1. Grofers Starting Story
  2. Grofers Business Model and Source of Revenue
  3. Grofers Funding
  4. Grofers Acquisition
  5. Grofers Competitors
  6. Conclusion

1st – Starting Story

Grofers food delivery startup founded by IIT graduates Albinder Dhindsa and Saurabh in 2013. Albinder Dhindsa and Saurabh Kumar met each while working for the Cambridge Systematics and discuss about new venture.

2nd – Business Model and Source of Revenue

Grofers work on B2C model and earn revenue from 2 different source:

  1. Profit commission of food delivery: Grofers deliver India’s best grocery brand and earn profit between 5% to 10%.
  2. Subscription Plan: They offer Subscription plan for quick delivery and earn regular income.

3rd – Funding

Grover has raised fund around 600 million dollar from different investors. Their latest funding was raised on Nov 18, 2019 from a Corporate Round round.

  • Cyriac Roeding
  • Roeding Ventures
  • Tiger Global Management
  • SoftBank
  • Sequoia Capital

4th – Acquisition

Grofers has acquired 2 organizations i.e. Townrush and Mygreenbox.

5th – Grofers Competitors

There are top 5 BigBasket Competitors or Alternative in India and these are:

  1. BigBasket
  2. Grofers;
  3. PepperTap;
  4. Nature’s Basket;
  5. ZopSmart;
  6. DMart;
  7. Tokri;
  8. Kingbasket;
  9. GrocerKey;
  10. Satvacart;


Grofers is a strong competitor of BigBasket and present in 27+ cities with help of 5000 partner. You can visit official website on – for more information and call customer care number 1800-208-8888. View latest news